SMR communication for coal regions.

Evaluation and popularisation of SMR as a fossil fuel-based plants alternative

A project to create a platform of information on small modular reactors to replace ageing coal-fired power plants. The project was directed to the Karlovy Vary and Ústí regions, selected as regions strongly affected by the shift away from fossil fuels.

The aim was to present nuclear power as an opportunity for people in the region to maintain heavy industry and avoid economic decline. The project used paid promotion on social media and local newspapers and magazines, achieving thousands of social media engagements and several hundred local readers.